Monday, December 5, 2011

Perfecting Perfection

Meatless Monday will be back once I stop eating EVERYTHING. 'Tis the season to be greedy, am I right?!

Speaking of the holidays, guess what's baaaaack! Brownies and Blondies! You may remember that several months ago I ventured into selling these treats on Etsy. I made a few sales, learned a few things and my life went a bit hectic and trying to get my little brownie business off the ground had to take a back burner. Well that is no longer the case. Things have settled and I'm back in business. During my time "off" I did some thinking about my core product, my piéce de résistance, my Beurre Noisette brownies. To date, the recipe that I use is awesome, regardless of if I flub the execution or not, the brownies are always slap yo' mama good. But as a very small business trying to make an name (and some cash) in the big world of Etsy, I realized that there is always room for improvement, and that even perfection can be perfected.

Now I'm no fool, when it comes to baking, I know there's very little room for change in measurements and proportions. Well actually, that's not true, because it took one "failed" batch of brownies [my roommate and I still ate them, trust!] to really learn not to play around with the measurements. Instead, I've learned to upgrade my ingredients. A brownie may be a humble confection, but even the humble deserve a luxury upgrade. And by luxury I mean Valrhona cocoa powder,  Kerrygold Irish butter, and toasted walnuts. And I have to say, the upgrades were worth the investment!

And in the spirit of giving, I'm offering 25% off any purchase in my Etsy shop, Browned Butter Sweets to my blog readers with the promo code EatReadRant. I'm in the process of revamping all of my recipes and photos, so I'll keep you updated on that progress. The above promotional code doesn't expire, and I have to say these brownies make great gifts!

NomNom, folks. And happy shopping!

Quick question, do brownie bites sound like a good idea. I think yes, what say ye?


  1. OK, I am definitely ordering these next time I am in need of a quick gift. I shipped some brownies as a thank you a few months ago to my aunt and can't believe I didn't think of you, so dumb (smacks side of head)!! Always worth it to upgrade the ingredients. Would you expect an artist to work with cheap paint? No. And bite size brownies sound like a win/win to me.

  2. Don't beat yourself up about forgetting, I've been totally remiss in promoting my little business. And I'm so glad I went with the upgrade, the difference is amazing!



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